About the brand
BioFlex is an unprivileged innovator in advanced pain management. While leveraging the definitive healing power of low light laser therapy, it causes an absolute pain relief from a plethora of common ailments you might be suffering from.
BioFlex’s prosperous 30-year history of existence is distinctly evident by the testimonials of more than 2 million patients successfully treated in over 2000 clinics in 52 countries worldwide. Over the many years of establishment, BioFlex has orchestrated four therapeutic platforms that have paved a way to the miraculous restorative attributes towards several medical conditions.
BioFlex Laser is a Cold Laser Technology that introduced themselves for the first time in Pakistan. It is a Canadian Health Care Brand operating in more than 52 countries. BioFlex’s main challenge in Pakistan was to identify the audience, target them programmatically and generate revenue without wasting huge money on ad bleeds.
Grownix Pvt Limited, digital marketing agency in Islamabad proposed an indepth solution after studying the local and global health care brands. Moreover, based on data and intelligent assumptions, we were able to forecast the market penetration and number of leads we could generate for them
After carefully strategizing the marketing campaign, we started with the brand awareness campaign to test out our hypothesis. Later we executed lead generation campaigns to fetch the relevant information from the customers and closed the leads through telemarketing. Through constant optimizations and improvements we have achieved 21% lead conversion rate.
It takes more than pretty visuals
For BioFlex Pakistan, we planned an extensive content marketing strategy addressing the pain points of our customers. It included infographics, tips and service information.
We used Facebook as the primary source of lead generation. We experimented with various ad visuals, headlines and call to action buttons to generate maximum results at a minimum cost.
For community engagement and brand reputation, we actively engaged with the relevant audience and addressed all their questions. Our customer engagement rate is more than 90%.
With the help of Facebook pixels and leveraging the data, we started making minor improvements and measured the results. With constant A/B testing, we improved our results by 40 percent.
With the data acquired through Facebook pixels, we ran retargeting campaigns for BioFlex as well. The main datapoints were the events trigged on website and captured through Facebook pixels. Based on the customer actions on website, we created custom and lookalike audience for maximum penetration. It reduced the Customer Acquisition Cost (CAC) substantially, thus saving our budget by 30%.
Grownix Digital Pvt Ltd
Our success is measured by yours
May ‘19 to December ‘19
BioFlex reached more than 47 million prospective patients on social media
Served more than 136 million impressions on Facebook and Instagram
Received more than 95,000 intent based user clicks on ads
Generated more than 10,000 leads through Facebook ads with a conversion rate of 21%.
Relevant, focused and targeted page likes on Facebook
Active engagement on Facebook & Instagram asking about treatment procedure.