Email Marketing Strategy
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Email Marketing Strategy
Do you want to increase your brand’s awareness, sales, and revenues with digital marketing? If yes, then an email marketing campaign is one of the foremost steps to take and reach your target audience right in their inboxes.
But are you skeptical whether they’ll open the email or not? Whether the readers would be interested in your offer and follow call-to-action? Throw away these worries if you’ve decided to work with Grownix. And if you haven’t decided yet, then read below to know every step of our Email marketing strategy and how we do it to make sure you accomplish your goal.
At Grownix, we have a team of marketers, designers, and copywriters, that make the email strategy as effective as possible and propose ways to improve your already existing email campaign strategy.
What's an effective Email marketing strategy?
Almost every other business is sending emails to their prospect’s inboxes with a wish to convert them. But not every email is effective in persuading readers to take action. That is why not every email strategy is effective. You need to build a connection with your readers so that they keep on reading until the end and take necessary action.
So an effective email marketing strategy implies great copy, attractive design, persuasive call-to-action, and spot-on campaigns that really boost your sales.
It’s a misconception that email marketing is no more effective. Actually, it’s one of the most effective digital marketing strategies. It’s because 86% of Americans open their indices every day. That means your prospects are already checking their emails. So, why not make them aware of your brand and awesome offers through emails?
Email marketing campaign steps by Grownix
Grownix is a digital marketing company that has worked with several businesses to structure their email marketing strategy and track their success. Below is what we offer in our email marketing campaign.
Step 01
Email copy
We pay special attention to the copy as the readers will actually “read” your business through emails. Our copywriters make sure that they craft a subject line that ensures that the subscribers will open the email. That said, we also make sure that the subject line isn’t spammy.
The content would be in a smooth flow; readers will be hooked right till the end and take steps.
Step 02
Email design and coding
Grownix has expert designers who make an attractive email so that readers enjoy it without feeling bored.
Step 03
Attention to details
Once the email is ready, we finalize it by making necessary tweaks to make it more effective and persuasive.
Step 04
A/B testing
A/B testing is very important to know which subject lines are compelling to readers and which subject lines are a turn-off. We mine the subject lines out of many that readers are actually opening.
Step 05
Email campaigns
We offer several email marketing campaigns that we launch just at the right moment. If you have any limited offers or discounts then email campaigns are a great way to tell your clients what you’re up to.
Step 06
Tracking success
Using the software, we actually test the effectiveness of our email marketing strategy so that you can see the results. In case one particular campaign wasn’t that effective, we make sure to launch the other one, better and more powerful.
Why do businesses need an Email marketing strategy?
Why do you need an email marketing strategy by Grownix? Why not do it in-house? Here are a few reasons why you should pay serious attention to your email marketing plan.
For brand awareness
Emails are a great way to tell your readers about your brand. So, the emails should be following the same tone of voice as your business has. This helps to create a connection with readers and convert them into prospects and customers after some time.
To increase website traffic
Through a spot-on email marketing strategy, you can increase your website traffic by creating buttons that lead to your website landing pages.
To increase revenue
Effective email strategy helps to generate revenues in the long run.
For maximum ROI
Return on investment (ROI) is very important to consider in every email campaign strategy. The ROI of email marketing is highest amongst all other digital marketing strategies. That's why you need an effective email marketing plan.
Get a free quote for our email marketing strategy
So, are you ready to bring huge revenues and be an industry leader through the best email marketing services? Contact now via phone or email and we will get along to work together and grow your business like never before.
Why choose Grownix for an Email marketing campaign?
Our step-wise email marketing strategy allows you to take care of other business dealings while we achieve your business goals through our content. There are several reasons to choose us:
Team of experts
We have a team of content specialists, SEO specialists, and content strategists with profound experience.
A myriad of satisfied clients
Until now, we have done various content marketing projects and have happy clients that have witnessed a boost in their revenues as soon as we took over their content marketing.
Customized services
We believe in personalized content that is purely in-line with your brand. That’s why we dig in to know about your company and provide tailored services accordingly.
Industry-leading softwares
We have industry-leading ROI and artificial intelligence software for insights on our marketing strategy to drive even better results.