In these modern times, millennials invest a large part of their income buying quality clothing and investing in designer garments. Having made this investment, it is heart-breaking to have a favorite garment ruined by the local laundry.
Keen to convert this challenge into an opportunity, The Launderette decided to upgrade the awareness and status of laundry in Islamabad & Peshawar. However breaking the local laundry stigma accustomed to the audience while generating revenue tended to be a big challenge.

Grownix Pvt Limited, digital marketing agency in Islamabad proposed an indepth digital marketing solution by analysing the current market trends & based on intelligent assumptions, was able to forecast the number of leads that could be generated with creative ad copies primarily focused towards millenials.

After strategizing the marketing campaign thoughtfully, message campaigns were initiated targeting the relevant core audiences. A look alike audience was derived from the audience that interacted with The Launderette through messenger. Later these look alike audiences were used to run lead generation ads & achieve a target of 400 leads in order to fetch relevant information from the audience & convert them into customers.