Documentary Production
Pakistan National Heart Association (PANAH)
Documentary Production and Awareness Campaign
Timeline
2 weeks
Showcasing PANAH’s Mission
We highlighted PANAH’s pivotal role in advocating for a healthier Pakistan through impactful campaigns and public awareness initiatives.
Raising Awareness on Sugary Drinks
Created compelling visuals and narratives to support PANAH’s demand for higher taxes on sugary drinks and their harmful effects.
Promoting FOPWL Advocacy
Emphasized the importance of front-of-package warning labels (FOPWL) on ultra-processed products to educate and protect consumers.
Driving Public Engagement
The documentary resonated deeply with audiences, amplifying PANAH’s message and sparking vital conversations on health policy.
Impactful Advocacy
This documentary strengthened PANAH’s campaign, spotlighting their impact and vision while rallying public and government support for their initiatives. Have a look at the documentary campaign highlights:
- 1. Powerful Storytelling: Narratives that humanized the cause and made the health risks relatable.
- 2. Targeted Messaging: Focused on sugary drinks and ultra-processed products to drive informed decision-making.
- 3. Strategic Advocacy: Called for higher taxes and FOPWL to protect public health and encourage policy reform.
- 4. Broad Reach: Leveraged PANAH’s platform to deliver the message effectively to key stakeholders and the public.
- 5. Lasting Impact: Elevated PANAH’s mission, fostering awareness and action on critical health issues.
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