Client
Pakistan National Heart Association (PANAH)
Service
Social Media Marketing, Paid Social, Content Marketing, Social Media Design, Photography & Videography, Documentary Video
Maximized Awareness Against Ultra Processed Products Harmful Effects By Reaching Millions
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Reach
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Click-through Rate
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social media platforms actively used
The Problem
PANAH needed a bold strategy to raise awareness about the health risks of sugary drinks and gain public support for taxing them. They aimed for 1M+ social media reach and high engagement across Twitter, Facebook, and Instagram to drive policy change.
Our Work Overview
Our Action Plan
Strategy
Social Media Marketing
We not only raise awareness but also put the demand for an action by the government of Pakistan.
- Targeted campaigns tailored to key demographics.
- Multi-platform approach for maximum visibility.
- Real-time engagement strategies to spark conversations.
Design
Paid Social
Amplifying awareness by cutting through noise.
- Tested and refined audience groups for better reach.
- Custom and cold audiences for enhanced engagement.
- Funnel optimization to drive meaningful interactions.
Marketing
Social Media Design
Our design team creates visuals that speak volumes.
- Eye-catching, shareable post designs.
- Consistent branding to reinforce PANAH’s message.
- Adaptations for platform-specific aesthetics.
Strategy
Content Marketing
Crafting stories that inspire action.
- Collaborative brainstorming with WHO for impactful campaigns.
- Informative, persuasive messaging for diverse audiences.
- Monthly content calendars with data-driven adjustments.
Design
Photography & Videography
Visual narratives for greater impact.
- Powerful imagery showcasing PANAH’s mission.
- Professional videos aligned with campaign goals.
Marketing
Documentary Video
We create storytelling masterpieces that amplify PANAH voice confidently.
- Advocacy-focused documentaries to highlight sugary drink dangers.
- Testimonials from doctors and policymakers.
The Result
In just six months, PANAH achieved its goal of making an impact. Social media reach soared to over 6.4 million users, with 3700+ shares, 1000+ comments, and 757 retweets. The campaigns’ CTR reached an impressive 7.58%, showcasing the effectiveness of Grownix’s tailored strategies.
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Users
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Client Diaries
This is What Our Partners Say
Our client’s feedback is the driving force for us. We always listen to their inputs at every step of the project to make sure we’re aligned for long-term success.
Trustpilot
reviews
4.9
30+ client reviews
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Grownix brought our vision to life. Their data-driven strategies helped us not only reach millions but also inspire real conversations and advocacy. This collaboration has been a game-changer for PANAH’s mission.
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